Stop Saying “I don’t know”…it is Killing Your Sales!

A few months ago my wife and I were doing some grocery shopping. We were looking for Quinoa and couldn’t find it anywhere. Quinoa isn’t something that we had really shopped for in the past and we didn’t know much about it. We finally flagged down an employee of the store and asked if he could direct us to the Quinoa. His response was, “I don’t know where it is. I am on break and can help you in 15 minutes.”

I couldn’t believe the employee’s response! I was upset and discouraged. I told my wife that, moving forward, we would try to avoid that grocery store.

Surprisingly enough, salespeople say “I don’t know” to potential customers all the time. Quickly think about the times that people have told you “I don’t know” after you raise a legitimate question or concern. When you hear those words does your motivation to make a decision or continue the conversation increase? I don’t think so!

You can quickly and easily take the words “I don’t know” out of your vocabulary. Try using these sentences as a replacement:

Continue reading “Stop Saying “I don’t know”…it is Killing Your Sales!”

5 Keys to Effective Training

Most store owner or manager knows that training is an important key to increasing sales. Training only works however if the training program is developed and implemented in ways that actually stimulate improvement. The best programs are not necessarily the most expensive.

Your training investment will generate its greatest dividend if you follow these five keys. Continue reading “5 Keys to Effective Training”