Power Statements for “I’m Just Looking” Customers

If you are anything like me, you already know that you do not want help as soon as you walk into a store.  Often times, I feel that I can trust my own knowledge and instincts more than I can trust a possibly dishonest salesperson.

BUT!  Maybe you have experienced a situation similar to this before…

You are in a store…any store.  You have been walking around trying to find a specific product and you just can’t seem to find it.  You know you need help, but you don’t want to ask.  Then, suddenly a store employee approaches and asks, “Can I help you find something?  That way I can help your time here be more productive.”  You then tell the employee what you are looking for, they guide you to the item and stay by your side and give you information and suggestions.  You buy the item and leave happy.

Why does this happen to us?  How is it that we can start off not wanting help, and then accept it eventually?  It is because the salesperson or employee became an EXPERT!  They were the expert and of value to the customer when they told the customer they could help them find what they were looking for…implying that they are an expert on product placement! Continue reading “Power Statements for “I’m Just Looking” Customers”